Inca Kola is a soda drink of Peruvian origin. Although it is consumed mainly in Peru, it is also marketed in the United States, Argentina, Ecuador, Chile and other parts of the world. It has a sweet taste and a yellow-gold color. The main content is the aroma of the plant grass luisa (Cymbopogon citratus), an original herb, although its formula is kept in absolute industrial reserve. Inca Kola was first sold on July 28, 1935. It was invented by Joseph Robinson Lindley, an immigrant of British origin, on the central coast of Peru, Ica. This drink usually accompanies the vast majority of dishes of Peruvian cuisine, such as that specifically of Asian origin, consumed locally and known as chifa. This broad dominance in the Peruvian market caused that, in 1999, The Coca-Cola Company acquired, for 300 million dollars, 49% of the shares of the Inca Kola. As part of the purchase agreement, the Lindley Corporation obtained the right to bottle Coca-Cola and related brands (Fanta, Sprite, etc.) in Peru. The US transnational company obtained, on the other hand, the ownership of the brand for its production and marketing outside the country while the Lindley Corporation owned it in Peru.